API integration explained: how your tools talk to each other

API integration: a website sending orders to a payment service, a CRM and a courier

API integration connects two systems so they share data on their own. An order on your website creates a customer in your CRM, a payment confirms the order, and a delivery request goes to the courier. Nobody copies anything by hand.

What an integration actually does

  1. Sends data from one system to another when something happens.
  2. Receives data back, such as a payment result.
  3. Handles failure. The other service is slow, rejects a request or is down.

The third part is where most of the work is.

Where integrations break

  • A timeout leaves an order half created.
  • A retry charges a customer twice.
  • A changed field name on the other side breaks silently.
  • Nobody sees the failure until a customer reports it.

Good integrations log every request, retry safely and make failures visible.

Typical integrations

Need Example
Payments A checkout connected to a gateway. I wrote the gateway plugin for Moneybag.
Email and forms Enquiries sent to the inbox or CRM with a confirmation.
Delivery Orders handed to a courier service.
Your own API A clean API so an app or partner can build on your product.

Integrations are quoted per job, and extra developer time is $25 an hour in US dollars. See API integration services to send a brief.

Common questions

What is an API integration?

An API integration connects two systems so they share data automatically, for example an order on your site creating a record in your CRM.

How much does API integration cost?

It is quoted per integration after I read the documentation of the services involved. Extra developer time on an existing project is $25 an hour.

What happens when the other service is down?

A well built integration retries safely, logs the failure and never charges or sends twice.

Can you build an API for my own product?

Yes. I build the API as part of a web application so a mobile app or a partner can use it.

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Sakib Islam, WordPress developer

Written by Sakib Islam, a WordPress developer who builds and looks after sites for businesses and agencies. About my work

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